8 years testing automation tools for real estate teams across the US. Writes about no-code workflows, CRM strategy and lead conversion for agents who want to scale.
Why connect Follow Up Boss to Make.com?
Follow Up Boss already handles lead routing, follow-up sequences and team management exceptionally well. So why add Make.com on top?
Because Follow Up Boss only automates what happens inside Follow Up Boss. Make.com connects everything outside it — your Zillow webhooks, Facebook Lead Ads, website forms, Google Sheets, Slack notifications, custom SMS tools — and routes that data into FUB automatically, with logic you define.
The result: instead of manually copying lead data from 4 different sources into Follow Up Boss every morning, every lead flows in automatically, tagged correctly, within seconds of arriving.
Follow Up Boss responds to leads in your CRM. Make.com ensures every lead actually gets into your CRM in the first place — from every source, correctly tagged, with zero manual entry.
Step-by-step: connect Make.com to Follow Up Boss
You need two things: a Make.com account (free) and your Follow Up Boss API key. The whole setup takes 15 minutes.
Create your Make.com account
Sign up at make.com — free plan includes 1,000 operations/month. No credit card required. That's enough for 100–200 lead automations per month.
→ Free plan · No cardGet your Follow Up Boss API key
In Follow Up Boss, click your name (top right) → Admin → API. Copy the API key shown. Keep this tab open — you'll paste it into Make.com in the next step.
→ FUB Admin → API → copy keyCreate a new scenario in Make.com
In Make.com, click Create a new scenario. Click the + button to add your first module. Search for your trigger — this is the event that starts the automation. Common options: a webhook from your website, a Facebook Lead Ad, a Typeform submission, or a row added to Google Sheets.
→ Trigger = where your leads come fromAdd the Follow Up Boss "Create a Person" module
Click the + after your trigger. Search "Follow Up Boss". Select Create a Person. Click Add connection, paste your API key and give it a name. Then map the fields from your trigger to FUB fields: First Name, Last Name, Email, Phone, Source. Make.com inserts the real data from each lead automatically.
→ Map: name, email, phone, sourceAdd an instant follow-up action
Click + after the FUB module. Add Gmail → Send an Email (or Twilio for SMS). Write your follow-up template — use FUB data to personalize it: "Hi {{First Name}}, thanks for your interest in {{property address or area}}. I'd love to connect — when works best?" Make.com fills in the real values for every lead.
→ Action: Gmail or SMS with dynamic fieldsTest and activate
Click Run once to test with a real or sample lead. Confirm the contact appears in Follow Up Boss with the correct tags and fields. Check that the email or SMS was sent. Then click the toggle to turn the scenario On. From this moment, the automation runs 24/7 without any manual input.
→ Test → confirm in FUB → activateAdd a Router module between your trigger and FUB to handle multiple lead sources in one scenario. One route for Zillow leads, another for website forms, another for Facebook Ads — each with slightly different FUB tags and follow-up messages. One scenario replaces three.
The 5 best Make.com + Follow Up Boss workflows
Here are the highest-value automations to build once you've connected the two tools:
Advanced: lead routing with conditional logic
One of Make.com's biggest advantages over Zapier is its Router and Filter modules, which let you apply conditional logic to your workflows. Here's what that looks like in practice:
- Budget filter: if lead budget > $500k → assign to Agent A in FUB + priority SMS. If budget < $500k → assign to Agent B + standard email.
- Source routing: Zillow leads go to one FUB Smart List, Facebook leads to another, website form leads to a third — all with different tag sets and drip sequences.
- Time-of-day logic: leads arriving after 9pm get an immediate SMS ("Thanks for reaching out — I'll call you first thing tomorrow") instead of a call trigger.
- Duplicate prevention: Make.com can check if an email already exists in FUB before creating a new contact, preventing duplicates in your CRM.
None of this requires code. Every condition is a visual module you configure by clicking, not typing.
Related guides
Frequently asked questions
Does Follow Up Boss integrate with Make.com?
Yes. Follow Up Boss has a native Make.com integration. You can create contacts, update lead stages, add notes, assign agents and trigger follow-up sequences — all from within a Make.com scenario, without any coding.
Is Make.com free for Follow Up Boss automation?
Make.com's free plan includes 1,000 operations per month — enough for most solo agents processing 50–200 leads monthly. You only need to upgrade when your volume exceeds that, starting at $10.59/month on the Core plan.
What can I automate between Follow Up Boss and Make.com?
The most impactful automations are: lead capture from any source into FUB, instant SMS or email follow-up, team notifications for high-value leads, lead routing by budget or source, drip campaign enrollment, deal stage updates and post-closing review requests.
How do I get my Follow Up Boss API key?
In Follow Up Boss, go to Admin (top right menu) → API → copy the key shown. Paste it into the Make.com connection setup for the Follow Up Boss module. The process takes under 2 minutes.
Can I automate Zillow leads directly into Follow Up Boss?
Yes. Follow Up Boss already has a native Zillow integration. With Make.com on top, you can add conditional logic — routing high-budget leads to specific agents, sending different follow-up templates by lead source, or copying leads to a Google Sheet for tracking — in a single scenario.
Ready to connect Follow Up Boss to Make.com?
Start with Make's free plan — 1,000 operations/month, no credit card. Your first FUB automation will be live in 15 minutes.
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